Deidra has over 25 years experience in media sales and radio station operational management. In her current role with Entercom Communications, Deidra is responsible for sales strategy, execution and national revenue for KOIT FM, KRBQ FM, KBLX FM, KUFX FM and KGMZ FM. Deidra earned her B.A. in Broadcast Communication Arts from San Francisco State University and is a licensed California Realtor. In addition to the PBWC board, she served on the board of the Bay Area Society of Television and Radio and the Executive Committee of the Northern California Broadcasters Association. Deidra was recognized as one of the most influential women in radio by Radio Ink Magazine and one of the most influential women in bay area business by the San Francisco Business Times.