Serenity Thompson is a performance marketing leader with over 15 years experience in developing remarkable marketing programs and integrated campaigns for digital- and media-driven environments. Recognized for utilizing innovative approaches and smart business decisions to achieve market positioning and sales targets, Serenity’s expertise spans a variety of industries including technology, fashion and real estate. Currently, Serenity is an independent executive advisor to several early-stage startups including a wellness app, a pop-up retail concept and an urban farm. Previously, she was the Vice President of Global Marketing at Switchfly, responsible for the company’s global marketing strategy including communications, brand and creative, product marketing, content and demand generation. Prior to Switchfly, Serenity was in management roles at Serena Software and Action Corporation, and began her tech marketing career at Oracle. Serenity has also worked in consumer marketing for Martha Stewart Living and several independent fashion designers. Serenity earned her MBA in Marketing from the University of San Francisco and holds an undergraduate degree in Performing Arts from the University of California at Santa Cruz.