Maximize Your Investment in PBWC:

here is more than one way to define success - Professional BusinessWomen of California defines success as one inspiration at a time. When corporations and businesses support their employee communities everyone succeeds. If a person believes in herself there is almost nothing she can’t do - from taking on an otherwise missed opportunity at the office to becoming a role model for teenage girls - inspiration is the catalyst to motivation.

• Identify women’s networks within your company to promote your company’s involvement, encourage enrollment and this year’s program to bring a young women;
• Designate an individual in your company to be the PBWC, “Good Will Ambassador” an internal communicator who will co-ordinate PBWC participation and table sales (this individual will have their name printed in the program and will receive an invitation to a VIP reception);
• Promote the PBWC young women’s program to any existing mentoring programs within your organization that cater to or focus on young women; · Contact your Human Resources Department to promote the conference as a training tool for women and as a source of potential employees;
• Use conference attendance as an incentive to reward high performers in your company;
• Generate a targeted mailing with the conference invitation to your corporate vendors, business partners, contacts and customer base promoting your involvement and encouraging their attendance;
• Brainstorm within your company on how to use your booth creatively – including recruiting strategies and product or service promotions;
• Suggest survey questions to PBWC to include in their annual attendee survey;
• Arrange an internal meeting to preview the conference with a PBWC speaker;
• Offer a member benefit to PBWC members - promoting your product or service - to be posted on our web site www.pbwc.org
• For additional ideas or information please call Ruth Stergiou, PBWC’s Executive Director, at (650) 592-9227 or email rstergiou@pdy.com