Ellen Petry Leanse

Ellen Leanse has built her career on creating customer loyalty for technology, consumer and membership enterprises. During her ten years at Apple, she championed product localization in Apple’s global markets, and—as Apple’s first User Evangelist—pioneered the company’s outreach to customer, enthusiast, and consultant communities. Her work since then has helped technology and consumer companies including Oracle, MCI, Samsung, HP and a range of venture-backed startups mobilize their best customers as advocates, viral marketers, and ambassadors of brand value. Constantly innovating to build customer loyalty and retention, she has guided numerous membership organizations, including user associations and social networks, in setting and achieving objectives for growth.