Tracy Weatherby

Tracy Weatherby is the Principal and Founder of Active Ingredient, a consulting firm dedicated to solving product and customer marketing challenges through strategy, research and analysis. Clients include Cisco Systems, Oracle, and Adobe Systems as well as early stage companies such as Cubist Pharmaceuticals, Placeware and Nextance. Prior to founding Active Ingredient, Ms. Weatherby was the Vice President of Sales & Marketing for Vicarious, Inc., and she has held management positions in marketing at Momenta Corporation and Apple Computer. She is a founding member of the Women in Consulting and Brave Buddies, a support group for parents of children with diabetes.