Alice Greenberg is the The Worth Collection's Sales Associate based in San Mateo. Worth is a direct sales company selling an exclusive line of women's ready-to-wear. The Worth line includes both career and casual wear and features exclusive New York designs and the finest European fabrics. Alice has been with Worth for two years. She sells the collection for one week in her home four times a year with partner Margie Lerner.
Greenberg, who holds an education degree from Ohio State University, has a long history in retail. Growing up with parents and grandparents who were specialty store owners and integrally involved in fashion, Greenberg learned the importance of quality and customer service. That is why Greenberg has always associated herself with companies that provide superior clothing and specialized attention. After five years at Nordstrom, the appeal of Worth's elegance and couture like style was the reason she decided to join Worth.
Greenberg's business strategy works because it is customer driven. Many women, especially busy working ones, do not have the time to plan or shop for a working wardrobe. Throughout the year Greenberg saves customers time by taking the collection to their offices, meeting them after work, even seeing them on weekends, in order to create a shopping experience that is most convenient for them. She records everything about her customers including size, color preference, and previous purchases. This enables them to coordinate their new purchases with their existing clothes. Greenberg enjoys associating with dynamic, interesting women and providing them with this much needed personalized service.
Worth's design team creates its private label specifically for its customers, concentrating on beautiful, classic clothes. They respond to customer input, alternating styles and shapes according to customers' suggestions. If customers prefer walking shorts over skirts or slim trouser legs over wide ones, their preferences are added to the line. Greenberg and other sales associates from around the country take part in seasonal ÒDesign LabsÓ to tell the design team what customers have been requesting. As a result of fine tuning the collection over the past four years, sales are soaring. Worth is a prominent advertiser in Town & Country and Veranda magazines.
Greenberg is an active member of her community. Her partnership is involved in the Professional Business Women's Connection and local charity organizations. Greenberg is currently organizing the Strictly Business Luncheon for the Jewish Vocational Service and is a member of the San Mateo Chamber of Commerce. Greenberg has three grown children.
Greenberg's showing of the spring collection will be in January, 1997 and the summer collection will be in March/April, 1997. For more information please call Greenberg at 415.348.1646.
Member Profiles