April 2002 Newsletter

Hi, we are eagerly anticipating our next conference, Change: Embrace the Challenge, May 29, 2002, Moscone Center, San Francisco, CA. We hope to see all of you there! If you have not already registered, register now at www.pbwc.org.

Change: Embrace the Challenge is filling up fast. Reserved seating for the Keynote luncheon is selling quickly. To reserve your table of ten (this includes 10 full conference passes) call 650/548-2424 or register on-line www.pbwc.org.

Table of Contents

Exhibitors for Change: Embrace the Challenge - We welcome not only our past exhibitors, but also all of the new companies that are joining us this year.
A New Playing Field - Join us and the San Jose CyberRays as Brandi Chastain, PBWC 2002 Opening Keynote, and others describe the strategy and challenges of building the nation's newest business enterprise -- women's professional soccer.
Excerpts and Adaptations from Tempered Radicals, by Debra Meyerson, Ph.D. and future speaker at PBWC's conference in May. Learn how to balance the tensions between conformity and rebellion in the workplace and our lives

Exhibitors for PBWC 2002 Change: Embrace the Challenge

Exhibitors for Change: Embrace the Challenge, many of our 2002 PBWC exhibitors have participated in all of our annual conferences. We welcome not only past exhibitors but all of the new companies that are joining us this year. Good news for retail exhibitors, no temporary business license is required by the City of San Francisco. If you have questions regarding Exhibit space call us at 650/548-2424 or visit us on-line, www.pbwc.org.

View our current exhibitors for PBWC 2002 Change: Embrace the Challenge

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A New Playing Field

How the San Jose CyberRays and the WUSA are breaking through the crowded sports, entertainment and business landscape to build a world class organization, both on and off the soccer field.

Sponsored by: The San Jose CyberRays, PBWC, and Bay View Bank

Description:	A networking event for Bay Area professionals and those interested in the business of sports. Lynn Morgan, President and CEO of the Women's United Soccer Association, Marlene Bjornsrud, General Manager of the WUSA champion San Jose CyberRays and PBWC 2002 speaker, and Brandi Chastain, WUSA founding player and CyberRays Captain and opening keynote for PBWC 2002, describe the strategy and challenges of building the nation's newest business enterprise -- women's professional soccer. The WUSA is now beginning its second season in eight American cities. The league was founded in the wake of the 1999 Women's World Cup (the most successful women's sports event in history) to provide opportunities for women as fans, players and business operators of the world's most popular sport. Come network with other professionals and hear how the WUSA is building a business and a league from the ground up. Plus, you'll get to interact with some of the women who have helped make soccer history. In addition to Brandi Chastain, you'll also meet CyberRays teammates and WUSA Founding Players Tisha Venturini-Hoch, LaKeysia Beene and Michelle French.
When:	Friday, April 12, 2002 11:45am - 12:15pm Networking and lunch 12:15pm - 1:00pm Program and drawing
Where:	San Jose Hilton & Towers 300 Almaden Blvd San Jose, CA 95110 (408) 287-2100
Cost:	$28 per person Fee includes lunch, (1) complimentary ticket to the April 13th CyberRays home opener vs. the Boston Breakers, and a chance to win exciting prizes, including a 2002 CyberRays autographed item. Take advantage of our special attendee offer - buy additional home opener tickets when you RSVP for the $10 group rate price!
RSVP:	Please call Alison Sermanni at (408) 261-7722 by Monday, April 8th. Seating is limited, so register today! We accept credit cards and checks made out to the "San Jose CyberRays". The registration deadline is Monday, April 8th. Download our invitation.

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Excerpts and Adaptations from Tempered Radicals

by Debra Meyerson, Ph.D., and Featured Speaker at the Upcoming PBWC Conference - Change Embrace the Challenge

Succeeding at Work without Selling Out: How Women can Find Meaning and Effect Change at Work

Nearly all of us feel at odds with the organizations we work for at one time or another. Managers who are also parents struggle to succeed-and be there for their families-in companies that don't offer flextime. Women and people of color want to make their organizations better for others like themselves-without limiting their own career paths. Environmentally conscious workers seek to act on their values and climb the executive ladder at firms more concerned with profits than pollution.

While many who don't "fit in" with the corporate culture choose to assimilate or leave, Tempered Radicals offers an inspiring alternative. In this book, Debra Meyerson argues that this tension-between expressing our "whole selves" and building careers in companies that leave little room for differences-can pave the way for learning, leadership, and positive change in organizations.

Based on fifteen years of research and observation, Tempered Radicals reveals that adaptive and socially responsible workplaces are built not by revolutionaries but by those she calls "tempered radicals"-people who successfully walk the tightrope between conformity and rebellion. Whereas "untempered" radicals use drama and heroics to effect change, these individuals work toward transformational ends with incremental means; whereas radicals lead episodically, tempered radicals lead every day-with conviction, patience, and courage.

Read more free excerpts from Tempered Radicals, about Small Wins, How Hard Should You Push?, How to Succeed Without Selling Your Soul, a Conversation with the Author and other topics.

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