Demystifying Social Media for Business: Get Connected or Get Left Behind with Jane Scandurra

Social networks may have once been considered a novelty (or an addictive pastime for some), but today, it’s importance is widely accepted. It’s no longer about posting photos of what you had for lunch. Now, it’s about preventing your competition from having YOU for lunch! Although some still remain skeptical about it’s ROI, whether it’s competing for a new job or for new customers, those that have embraced social media and integrated it into their lives are realizing that the power of online engagement can be personally and professionally transforming. Even Harvard Business Review recently predicted that, “it’s quite possible that as the social age matures, there will only be two types of business leaders – social and retired.”

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