2024 Design RFP - Professional BusinessWomen of California

PBWC 2024 Design Request for Proposal

Deadline to Submit: November 15, 2023



  • Mood Board Options
  • Design Themes
  • Templates
  • Applications


Email info@pbwc.org for 2024 Conference Sub-Brand/Theme (in-person, San Francisco)



The Professional BusinessWomen of California (PBWC) is California’s premier non-profit organization working to support professional women and achieve gender equality in business settings. PBWC was founded almost 35 years ago by recently retired, trailblazing U.S. Congresswoman Jackie Speier of the San Francisco Bay Area. The organization offers sponsors, members and the broader community a range of ways to engage, including year-round webinars, virtual or in-person community events (100-150 people, 3-5 per year) and an annual conference (5,000-7,000 on average). Regular content is shared to thousands of social media followers and an opt-in email list of over 40,000 contacts globally. 


PBWC’s annual conference has hosted a who’s who of visionaries, thought leaders, trail blazers and glass-ceiling breakers, including: Angela Ahrendts DBE, Madeleine Albright, Isabel Allende, Manal al-Sharif, Cate Blanchett, Tina Brown, Chief Justice Tani Cantil-Sakauye, Secretary Hillary Rodham Clinton, Jennifer Coolidge, Mary C. Daly, Geena Davis, Rosario Dawson, America Ferrera, Jane Fonda, Chetna Gala-Sinha, Leymah Gbowee, Amanda Gorman, Jennifer Granholm, Deb Haaland, Carla Harris, Taraji P. Henson, Dolores Huerta, Arianna Huffington, Adama Iwu, Valerie B. Jarrett, Ashley Judd, Mindy Kaling, Nicole Kidman, Dr. Bernice A. King, Sallie Krawcheck, Rita Moreno, Dr. Ngozi Okonjo-Iweala, Ai-jen Poo, Cecile Richards, Rosie Rios, Geena Rocero, Sheryl Sandberg, Reshma Suajani, Yara Shahidi, Maria Shriver, Jennifer Siebel-Newsom, Judy Smith, Gloria Steinem, Lily Tomlin, Lena Waithe, Elaine Welteroth, Venus Williams, Susan Wojcicki and more. 


The organization’s 2023 sponsors include: Benefit, BMO (acquired Bank of the West), Charles Schwab, Chevron, Cisco, Genentech, Intel, HP, Kaiser Permanente, KPMG, Microsoft, PG&E, Rodney Strong Vineyards, Salesforce, State Farm, Wells Fargo and more. Media partners include: ABC7, iHeart Media, San Francisco Business Times, Silicon Valley Business Journal and Univision.



PBWC provides skill development, networking opportunities and inspiration to women at all levels to achieve their own ambitions and collectively advance gender equality in professional settings. 



PBWC’s annual conference is its flagship product. Each conference has a theme selected to resonate with the prevailing sentiment of professional women.

  • 2024: Email info@pbwc.org for theme (in-person event)
  • 2023: Engage (virtual event)
  • 2022: Rise (virtual event)
  • 2021: IgniteCHANGE (virtual event)
  • 2020: #ForGood (virtual event)
  • 2019: Unstoppable (in-person event)
  • 2018: StandUp LiftUp (in-person event)
  • 2017: InclusionNow (in-person event)


PBWC’s event production partner and the chosen design agency will play complementary roles in the execution of event creative assets, as specified below:


Design Agency

  • 2024 conference sub-brand (Email info@pbwc.org for theme) style guide
    • Fonts
    • Colors
    • Textures
  • Theme lock-up for use on:
    • Venue branding (may entail a hybrid event with in-person and virtual venues)
    • Collateral
  • Theme header (w/date, time and location) for use on:
    • E-blasts
    • Website
    • Advertising
  • Theme social media icons and banners (to be shared with speakers and sponsors)


Event Production Partner

Roll-out of graphics to registration website and venue(s)



Execution of all tactical marketing materials

  • E-blasts
  • Print and digital ads
  • Social media posts
  • Pbwc.org website
  • Conference registration website
  • Speaker and sponsor toolkits


ELABORATION OF 2024 CONFERENCE THEME – Email info@pbwc.org for theme elaboration



Bring PBWC’s 2024 conference theme to life with a captivating, inspiring and breakthrough design that is easily and economically extended across all conference applications and across environmental, digital and traditional channels.



1.) Develop 2024 conference sub-brand (theme) style guide

  • Fonts
  • Colors
  • Textures


2.) Design theme lock-up for use on (with possible variations for brand recognition and shelf-life):

  • Branding
  • Collateral
  • Social Media


3.) Create theme header (w/date, time and location) for use on:

  • E-blasts
  • Website
  • Social Media
  • Digital and Print Advertising


4.) Letterhead Design for use in: 

  • Speaker Contracts
  • Sponsor Flyer (for internal circulation)


5.) PBWC.org Header Banner 


6.) Email Header Design for:

  • Save-the-Date
  • Event Updates
  • Speaker Announcements


7.) Social Media (LinkedIn, Instagram, Meta/Facebook, and X as primary)

  • Banner Designs for all Channels
  • Event Updates
  • Speaker Announcements
  • Speaker Quotes
  • Scholarship Award Recipient Announcements


8.) Conference Registration 

  • Site Header Graphic – with updates as keynote speakers are confirmed
  • Ticket Pricing Graphics



PBWC prefers to be in-market with our new conference graphics by late January 2024. We will need to finalize the branding and initial graphics (save the dates and conference registration site are top priority) in early January 2024 to prepare for conference registration launch.



Please submit a detailed proposal, including the following:

  • Itemized deliverables
  • Project plan with milestones and detailed timeline
  • Bios for proposed resources
  • Representative samples of recent, relevant work
  • List of three client references
  • Detailed budget, including hourly rates for each resource


Submit requests for complete RFP, questions and final proposals to Liz Tunquist at info@pbwc.org or 415-857-2923.


The deadline to submit is November 15, 2023.