How to Navigate Connections Now and in the Post-Pandemic Era with Susan McPherson - Professional BusinessWomen of California

How to Navigate Connections Now and in the Post-Pandemic Era with Susan McPherson

April 12, 2022 - 4:00 PM Pacific Time


Date: April 12, 2022
Time: 4:00 pm to 5:00 pm

How to Navigate Connections Now and in the Post-Pandemic Era with Susan McPherson #1

Tuesday, April 12th at 4:00 PM Pacific Time


Susan McPherson, author of The Lost Art of Connecting, is a renowned connector and an expert on helping you become the same. Her Gather, Ask, Do method of finding, making, and keeping meaningful connections with people is built to be simple, repeatable, and customizable to be authentic to you.


As we move from latest surge to loosening restrictions, what is the new landscape for connecting? What doesn’t (and will never) change? And what are some new realities to take into account as we approach a post-pandemic era? How do you accommodate for and balance people’s different levels of comfort, concern, and desire for closeness…including your own? This webinar will help you regain a sense of possibility, optimism, and serendipity in connecting with others.


This webinar will be recorded and shared with registrants.


One week after the webinar, join us over Zoom–and lunch–to discuss PBWC’s webinar content, favorite takeaways, and how we can apply our newly-discovered tools to our professional and personal lives. Attendees who register for this webinar will be invited to an April 19th lunchtime discussion when we share the recording via email. Please reach out to with any questions.

Speaker Information



SUSAN MCPHERSON is a serial connector, angel investor, and corporate responsibility expert. She is the founder and CEO of McPherson Strategies, a communications consultancy focused on the intersection of brands and
social impact. Susan is part of this year’s 50 over 50: Impact list curated by Forbes Magazine.


She is the author of The Lost Art of Connecting: The Gather, Ask, Do Method for Building Meaningful Relationships (McGraw-Hill). Susan has 25+ years of experience in marketing, public relations, and sustainability  communications, speaking regularly at industry events including Inspirefest/Dublin, BSR, Center for Corporate Citizenship’s Annual Summit, DLD and Techonomy. She has appeared on NPR, CNN, USA Today, The New Yorker, New York Magazine and the Los Angeles Times, and contributed to the Harvard Business Review, Fast Company, and Forbes.


She has won numerous accolades for her voice on social media platforms from Fortune Magazine, Fast Company and Elle Magazine. Currently, Susan invests in and advises women-led start-ups, including: iFundWomen, Inc.,, Our Place, The Riveter, Park Place Payments, Hint Water, Apolitical, Arlo Skye, Giapenta and The Muse. She serves on the boards of USA for UNHCR, The 19th News, and the Lower Eastside Girls Club, and serves on the advisory boards of The List and Alltruists. Additionally, she is a member of the MIT Solve Women and Technology Leadership Group and serves as an adviser to several nonprofits, including Girls Who Code, She’s The First, and The OpEd Project. Susan is a Vital Voices global corporate ambassador. She lives in Brooklyn.