As leaders we constantly seek the most effective ways to drive performance and strong culture for our organizations. New research from Imperative has confirmed what we have always intuitively known – the people who will carry culture and drive performance for our organizations are the ones who come to work for more than a paycheck. These are purpose-oriented employees – they are intrinsically motivated in their work beyond the paycheck and job title. In this interactive session we’ll share the breakthrough research on the state of purpose globally along with powerful new metrics and strategies to measure and manage purpose in the workplace to develop more purpose-oriented employees. We will share case studies of organizations such as tax and accounting firm, Raffa PC, that are completely changing their entire talent strategy around purpose and the results they are seeing in doing so. We will leave leaders with specific insights, resources and actionable directives they can take back to their organizations to begin applying these new findings.