Creating Your Brand Map: 7 Steps to a Powerful Personal and Business Brand with Karen Leland

November 14th, 2017

$49.00

Join us for PBWC’s November 14th, 2017 Webinar — Creating Your Brand Map: 7 Steps to a Powerful Personal and Business brand with Karen Leland

 

40% Discount for PBWC Members

A personal and business brand is not just a single statement or a clever quip but a multilayered, congruent narrative told across multiple channels, both online and off. The power is in knowing how to tell the story.  This module introduces the SMG proprietary Brand Mapping Process© and shows you how to powerfully position your personal or business brand. Use the power of a brand to gain greater influence, generate industry or thought leadership and achieve your career and business goals. This module includes a downloadable audio, PDF workbook and free copy of Karen Leland’s new book, The Brand Mapping Strategy: Design, Build and Accelerate Your Brand. Topics include:

 

  • 7 steps to creating a powerful personal and business brand
  • Developing a brand narrative that is both authentic and informative
  • Creating a unique branding proposition and promise
  • Tools for powerfully presenting your personal brand online and off
  • Uncovering your core personal brand essence
  • Identifying personal brand diffusers and coming up with a brand enhancement plan.
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