How ERGs Can Stop Women From Quitting During COVID-19 with Heather Ainsworth - Professional BusinessWomen of California

How ERGs Can Stop Women From Quitting During COVID-19 with Heather Ainsworth

November 17, 2020 - 10:00 AM Pacific Time

Tuesday, November 17th at 10:00 AM Pacific Time


With nearly 1 in 5 U.S. women considering quitting due to family responsibilities associated with the pandemic, leaders are looking for ways to support employees with caregiving responsibilities—and Employee Resource Groups (ERGs) may be key in your efforts.


Join us for a sneak peek of the new Caregiving ERG Toolkit. This free resource is packed with research, activities, planning tools, and event ideas that enable any current ERG to create an initiative supporting employees who are caring for their aging loved ones, their kids, or both.


Whether starting your first employee affinity group or you already have an active global network of ERGs, this webinar is for you. You’ll leave with:
• Practical, affordable tactics you can suggest to your employer
• Free tools that you can use immediately
• A simple email template you can send within your organization—moving you from idea to action


Inspire change from any position in your organization, not just from senior leadership roles.


The Caregiving ERG Toolkit was developed by AARP Family Caregiving, Spectrum Knowledge, and Workable Concept. You’ll be able to access it along with a suite of other free tools for employers at


This webinar is free and will be recorded. 

Speaker Information

HEATHER AINSWORTH is an adviser to AARP and CEO of Workable Concept, a consultancy that advises employers on affordable ways to support all employees with caregiving responsibilities. She has been on the frontlines of building caregiver-friendly workplaces for over 20 years.


Heather created the Client Services team for the nation’s largest child care operator, designing benefit solutions for Fortune 1000 employers. She then managed AuPairCare to become one of the largest au pair agencies in the U.S. To pursue her passion for the intersection of caregiving and gender equity in the workplace, she served as Chief Operating Officer of The Representation Project. During her tenure, the organization worked with a wide range of employers including Harry’s, Unilever, StubHub, Spotify, AT&T and Ellevate Network. Heather has advised a wide variety of clients, including AARP, Cambridge Education Group, and Bay Area Discovery Museum. She also serves as Advisor for Kinside, a child care benefits company, and on the Advisory Body of Build Up!, an initiative of the Silicon Valley Community Foundation and San Mateo County to increase the supply of affordable, quality childcare in Silicon Valley.


She holds an AB from Duke University, an MBA from Stanford Graduate School of Business, and has trained as a caregiver coach with the Gottman Institute.